The new Pantone Ultra Violet color is quickly becoming the latest thing in fashion and interior design. Incorporating this ultra violet purple into your wardrobe or home decor can be a challenge, because it is a very bold and provocative color. Today, I have some inspiration for adding this trendy color into your fashion for 2018.
Who is Pantone?
You may be wondering just what is Pantone. Pantone is a company that releases color swatches that will print accurately and remain true across computer screens, across various industries such as the design industry, the fashion industry, and the interior design industry.
According to Pantone,
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries. The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.
For more information on Pantone and what they do, visit the Pantone website.
Additionally, every year, Pantone selects one or two colors to represent the year. For 2018, Pantone has chosen a purple color called “Ultra Violet”. The Color of the Year represents not only what is trending around the world, but also a reflection of our world today.
Pantone Color of the Year 2018 – Ultra Violet
Traditionally, Purple has represented luxury, mystery, and passion. Pantone’s Ultra Violet expands on these ideas even further. Ultra Violet brings with it a sense of exploration, originality, discovery, and mystique. Ultra violet is a blue-based purple encouraging hope and innovation. According to Pantone’s Executive Director of the Pantone Color Institute, Leatrice Eiseman, [Ultra violet] “communicates originality, ingenuity, and visionary thinking that points us towards the future.”
Tips on Wearing Pantone’s Ultra Violet in Fashion
While the purple shade that Pantone has chosen for 2018 is a really gorgeous color, there are some issues with wearing it. First, purple can be a very overpowering color. Often, unconventional pop culture icons have used this purple shade such as David Bowie, Jimi Hendrix, and Prince. Second, purple has long been one of those colors that mainstream fashion avoids due to the awkward and overpowering features that this color has. So how can we incorporate this trendy ultraviolet color into our fashion style in real life?